1	Re-Tooling your Marketing Strategy A Case Study on Foundry Sand Amy Blankenbiller American Foundry Society 2006 Beneficial Use Summit November 30, 2006
2	"Mar-ket-ing" Mar-ket-ing [mahr-ki-ting] –noun 1. The act of buying and selling a specified commodity
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4	"Mar-ket-ing" Mar-ket-ing [mahr-ki-ting] –noun 1. The act of buying and selling a specified commodity
5	"Mar-ket-ing" Mar-ket-ing [mahr-ki-ting] –noun 1. The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer
6	Utilize your Experts Establish a Steering Committee AFS, FIRST, EPA OPEI & OSW Collaborate to identify needs, projects and priorities Use the Venn Diagram Focus on common interests Create your list, assign tasks and GO!
7	Educate Stakeholders Foundry Tours + PSU soil research site Familiarize parties with casting process See/touch foundry sand in use Understand/discuss challenges
8	Benchmarking Survey AFS/ EPA/ NCMS collaboration Need concrete & specific data Determine amount of sand available Characterize current practices Identify specific barriers Uncover ways to increase reuse Establish baseline; Track results
9	Sand Reuse “BMP” Guide To help foundries make sand more marketable Includes: Is sand reuse viable? Consumer requirements Starting a program Quick reference Wide distribution in progress
10	AFS Mapping Program Connects foundries and end-users Can query distance, time, etc. Includes asphalt, cement, concrete Will update + add additional industries The “Cluster Analysis” Identify potential areas to focus efforts Available on AFS website in Jan. ’07
11	State Tool Kit To assist states create strong beneficial reuse programs & policies Sample regulatory language Pros/cons of choices Step-by-step instructions Case studies Interested in working w/EPA and AFS?
12	Access to Information AFS: Pollution Prevention Industry data Tools www.afsinc.org FIRST: Technical Library Workshops Case Studies Project Database State Profiles www.foundryrecyling.org
13	Other Projects Economic Assessment Life-cycle review of industry Identify factors influencing decisions Assess benefits of reusing sand Sand Testing & Data Review USDA primary research on sand in soils EPA combining several data sets evaluating for potential reuse applications
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